decoding iamamiwhoami



- A Closer Look To iamamiwhoami’s b Video
- iamamiwhoami’s o video
- u-1
- u-2
- n from Nature/Natural
- T – back in the kingdom we were Kings and Queens
- And this is Y all that’s left is Hope
- Iamamiwhoami – The Book Of Changes – Hexagram Theory

- Identity in iamamiwhoami
- An Archetypal and Mythological Approach to iamamiwhoami
- iamamiwhoami official youtube channel
- hellaine’s pertinent opinion upon the videos. Mostly symbolist, but very useful to the decoding of the entire concept. Includes explanations upon the Mandragora Officinarum myth and how it is present in the videos.
- MTV’s allegedly package from imaamiwhoami and their clues
- wertstahl’s audiogram side of the story – interesting even though I’d like to think no one would get THAT busy into coding ;)
- Aguilera Online – very good source for rumors and relevant pictures

- Why Vanuatu?
- iamamiwhoami drilling scene as you haven’t seen it before
- iamamiwhoami Roman numbers & letters
- reasons for which we cannot base our guesses on teeth shape or facial features

Jonna Lee in my opinion:
Here’s something interesting. And something else. 1:07 and on
Oh, and this picture from her Twitter. It must have been like hell, aye? Also thiiiiis

NAMES of videos:

Each video is named using numbers. Some numbers can be converted to letters and create words, others, we cannot assume what they really mean, nor do we know how to use them.

Prelude 699130082.451322- = Prelude 699130082.451322-E.D.U.C.A.T.I.O.N.A.L. = I.A.M.669321018 = I.T.S.M.E.723378 = M.A.N.D.R.A.G.O.R.A.1110 = O.F.F.I.C.I.N.A.R.U.M.56155 = W.E.L.C.O.M.E.-H.O.M.E.3383

It should be known that, in the beginning, the original title of previd 1 was Prelude 699130082.451322. It has suffered changes after a certain individual complained about having footage from one of her videos inside the Prelude (the goat giving birth). She claimed that video was for EDUCATIONAL purposes only and the team cannot use it in their campaign. Thus they added ‘educational’ to the first previd’s title. They also replaced external footage inside four of their prevideos (goat, owl, whale and bee) with the famous animal images, probably to avoid future problems, and they added link towards those original videos, to stick to the meaning of the campaign.

TAGS for each videos :


wood foetus natal moisture machine disciple orifice

video 2 = I AM

foetus lap nourish cortex sap disciple wood

video 3 = ITS ME

foetus amniotic fluid umbilical cord cream gateau disciple wood

video 4 = MANDRAGORA

wood disciple rodent engender spout mount


wood lay roe spasm disciple nest virulent

video 6 = WELCOME-HOME

asterisk disciple habitat interment crest wood pulp



6+9+9+1+3+0+0+8+2 = 38
4+5+1+3+2+2 = 17
3.8 = c.h
8+3=11 = k
1.7 = a.g
1+7=8 = h

6+6+9+3+2+1+0+1+8 = 36
3.6 = c.f
3+6=9 = I

723378 = 30
3 = c

1+1+1+0 = 3
3 = c

5+6+1+5+5 = 22
2.2 = b.b
22 = v
4 = d

3+3+8+3 = 17
1.7 = a.g
17 = q
1+7=8 = h

Personally I tried to go further and reduce everything to:

K.H. – EDUCATIONAL (btw, .kh is the Internet country code top-level domain (ccTLD) for Cambodia check here)
I AM I (possibly I am 1)
IT’S ME C (It’s me, see?)

…but I totally excluded any other type of project but musical.

Another thing I tried regarding these leftover numbers was to work them from the point of view of the I-Ching, thus The Hexagram Theory.


Each video contains a reference towards a certain animal. Read hellaine’s reference for more insight.
Name of the animal – numeric equivalent – name of the linked video

1) Goat = – Goat birth at Fias Co Farm
2) Owl = 15.23.12 – Barred owl amazing vocals
3) Whale = – Whale shark
4) Bee = 2.5.5 – Bumble Bees on Sunflower part 1
5) Llama = – Spit On By A Llama
6) Monkey = – Screaming monkeys

I cannot look at these animals in another way except a symbolical one so I totally agree with hellaine’s view as the concept representing the cycle of life of an artistic product: the birth (goat), its re-production (owl making mating sounds), the sustenance (whale feeding), its replication (bee polymerizing – is that the word?), defending it (llama spitting) and finally establishing its market (monkeys establishing their territory).

The animal sounds played one after another, in case anyone finds it relevant.To me, this “- says what?” really puts me off thinking about sounds. It’s actions and meanings I’d be interested in.

OTHER possibly relevant CLUES:

- I strongly suggest someone with the possibility to “play” with the sounds of the videos to try to synchronize them. I have a feeling we’ll have as result a totally different, but innovative sound. UPDATE: I got my hands on a synchronized version, it’s pretty messy. My baaaad :D
- apparently iamamiwhoami email sender username is 0098224788223158 and they they use the account to send the videos out. Apparently, major celebrity/music websites have been sent a link towards the first video from that account. See one of the statements here.
- the number 6 is encountered quite often in the videos. 6 – symbolizing creation. The world was created in 6 days. Also, 6 is connected to the 6 cycles of the moon, thus representing femininity.
- possibly relevant clues related to 6: The cells of a beehive honeycomb are 6-sided (hexagonal). Also, insects have 6 legs. Which brings me to the MTV riddle: bee – 6 legs, goat plus llama = 6 legs, owl plus monkey = 6 legs, whale = helloooo, none? haha, the result is HOLY CRAP! Nah, 6 is actually the number of order. It’s a perfect number.
- there is a possibility that no other video is uploaded, because we already have 6 videos and 6 animals. The Prelude video does contain an animal. However, when there’s a preludes, it is supposed to have an Epilogue, right? A textual pattern (any for of art is actually a text, a discourse). So I’m guessing the Epilogue is the reveal.
- “wood” and “disciple” are tags that repeat themselves in all videos
- it’s no use taking her nose as a reference, because it is clearly they used nose molds to modify its shape. I went through the videos frame by frame and it is visible.


There’s a verbal message in almost every video. Unfortunately, like images , these messages are distorted, so we’re trying our best to make the most of them.

- vid #3: “Here, in this place, feels like home, flying in space. Like hell. Like hell. Like.” or “Lying in here, it’s like ….” or “________ It’s not much left in this place. Like hell…..”
- vid #5, something close to: now do you know my name – you’ll see that your death has come”
- Vid #6 “Thought I felt a spark, thought I saw a flame“. Video ends in “Why?”


Jonna Lee and MGMT or her bandmates – I mean didn’t you guys see the 7th video? Here’s her myspace. This promotion campaign was so good we ddn’t mention Jonna’s name ONCE up to the 7th! MGMT are from Brooklyn, a direct connection to the link in video 7. I suspect it’s Jonna, bandmates and the third person is the video director.
Aguileraproof 1 – pretty good snapshot imo proof 2 – why & why not; proof 3
Alison Goldfrapp – on the lips of many, especially that the initials of her name are AG, but… and…
Lykke Liproof 1 – quite good as well
The Golden Filterproof 1, proof 2 – quite overwhelming. Opinion also sustained by nickbates here.
Animal Collective - proof 1 – I think the house in the background picture looks familiar.
Amy Lee (Evanescence)proof 1 meh
Fever Ray – one of the guesses that’s on everybody’s lips. Karin Dreijer Andersson’s work really fits the profile of the viral videos. Check some interesting pictures and video of her here.
Mariqueen Maandig, Trent Reznor from NIN – arguments on ‘ItsObviouslyTReznor’s channel. Argumentation is pretty good, except for the maandig part, i strongly doubt it’s her. But it does look like Reznor’s work, he’s weird like that and music wise… check for yourself. UPDATE: Trent Reznor has just denied being involved in this project on his twitter: After 2,000,000 Google alerts I finally checked out iamamiwhoami. I have nothing to do with this.
Alessandro Cortini - (worked with NIN) – this piece is somewhat similar to Prelude.
Sarah Mclachlan – I thought about Sarah while I was listening to the 6th video. That voice in the video reminded me of Sarah in Delerium’s Silence. Of course, we have to take into account the fact that both video and audio have been distorted in the virals so…
Little Bootsproof 1 I think it’s a lil’ bit stretched.
Aphex Twin - read here about it, but I don’t think he’s as deep.

Should anyone have another suggestion/proof, post it in a comment. Bear in mind comments with links are moderated, so don’t get scared if they don’t go through immediately. I am checking.


- people really are trying to push things into BIONIC:

B=Bovidae (goat)
I=Intutula (owl)
O=Odontocenti (whale)
N=Nymphomyiidae (bee)
I= no one knows but I bet everyone’s after a word starting with I, haha
C=Catarrhines (monkeeeeey)

- this one is a lil bit lolly. Oke… It’s badass lolly:

First 2 animals – take the first letter of first and last letter of second… G. L.
3rd+ 4th – take 3rd letter of each… A. M.
5th = 6th – take first and last again… L. Y.

GLAMLY, CA is gonna invent a new “bootylicious” (MsLightdragon)

- Umplugged70’s opinion, reducing everything to the motif of the aphrodisiac:

I dont know if this cracks the code, but the only connection I can see between the mandrake plant and all of the different clues is this they can all be used as aphrodisiacs.

  • - The best-known of all aphrodisiacs of the ancient world was the MANDRAKE or mandragora plant.
    - OWL meat can be eaten as a natural aphrodisiac.
    - In Jamaican culture, GOAT soup is known to be an aphrodisiac.
    - LLAMA SPIT is highly treasured as a powerful aphrodisiac.
    - WHALE SHARKS are considered as a delicacy and an aphrodisiac.
    - To the ancients, BEE HONEY had an aphrodisiac reputation.
    - MONKEY BRAINS are popularly believed to be an aphrodisiac.


The carpenter bee thing. Fluid coming out of the trunk.
Various teeth views
Man’s face can be distinguished in the tree trunk. To me, it looks like he’s working on a synth.
Y (why)
Other features:
An Aguilera-ish profile, but also Sarah McLahlan.

A modified iamami. Could be useful to some. Maybe you recognize your cousin and let us know *wink* Whoa that looks like Karin!


Comments (43)

that’s a great collection!
i think the key for all this lies within the leftover numbers. i wonder why are there two numbers only for the prelude video.. maybe we are supposed to do sth with one number and the number before… and i think its interesting that it starts with very high numbers around 700.000.000, than it gets to a much lower level. this has to mean sth.

There’s a solution to the animals out there. If you use their scientific Latin names, you get BIONIC in the end. Do you know anything about that?

Yes, vavoom, it’s all on, but I don’t think it makes sense, honestly. I’m still wondering what his/her name is from 0098224788223158. Has anyone managed to guess?

Thanks, Lifu, forgot to add that as a good source ;)
I couldn’t make anything of the name. I don’t even know the exact circumstances of how people got that. I found out about it on the iamami youtube channel board.

Update: it appears a link towards the first video has been sent towards major website of profile by the respective account. Check suggestive link in the article ;) Makes sense.

Reznor has denied it on his twitter.

These are great facts, thank you, I’ve found another perspective on things than what I’ve encountered on other websites.
About some people denying their involvement, of course they deny it, but that doesn’t mean it’s true. It’s a marketing campaign after all and it is probably not over.
Keep up the good work!

Oh, I believe you can trust Reznor when he’s saying he’s not involved, Dennis!

Glad I could be of use.



:) )

Reznor has denied it on his twitter.

Brilliant! Thanks for this small iamamiwhoami wicki! I just found out about the phenomena, I wish I knew sooner to feel all the thrill of discovering who this is.

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I’ve only caught on this campaign a couple of weeks ago and this was very useful, as well as all the rest of the iamamiwhoami related posts. I was hoping I wouldn’t have to do this on my own. The process might be entertaining but… :) )

Oh, this is awesome! Keep up the good work, I’ll be returning as often as possible to check for updates! I love this campaign, it raises my mind from the dead :) )

What’s next, now that BOUNTY is complete, you know? It does appear to be a continuation, but what… :scratches her head”

It’s not over, not until the mud lady sing! haha!

haha! I am reading this again and again and I can’t beleve we used to think of so many people that could be involved in this project! Now we know the front man (I mean woman), yet we have no idea who the other are… ufffffffffff

Brilliant! Just brilliant!

Cool thing to find everything related to iamamiwhoami gathered in one place. Thanks for being consistent with your writing as well. I often felt the need to get away from this viral, but every time I got drawn back to it, your thoughts being a part of this drive. I now feel we’re at the end and I kinda feel a little bit sad, but I also know I want it to end. I want some sort of closure. I think it’s been stretched too long now.

Hope you continue writing about stuff. These last articles were really good.

Whenever I feel the need or something gets my attention, Xeno.

Show must goooooowwwwwwoooooooonnnn!!!!!

This is really addictive. To me, iamamiwhoami is the revelation of the year 2010. too bad they didn’t move faster to take gaga’s face! Haha

I remember the first time I heard about iamamiwhoami… how we used to think it was Xtina… man, those times, hilarious! I am so glad it wasn’t her after all!

Yeah, tell me about it! I was praying it wouldn’t be her!
You know what’s nice? Now that we have ALL THE TIME IN THE WORLD to wait for an official confirmation… I am thinking I did learn a lot about this type of music in the process. I gained something, right? :)

@Thomas: i totally agree! I used to hate electronic music! Electronic music makes should kiss Jonna Lee now!

@gaby: be serious! No one can take Gaga! This viral campaign is good, but Gaga managed to get into your face without hiding her identity!

I leaned a lot about new music as well. You gotta give it to Jonna Lee, she’s a genius!

Did you guys see the towhomitmayconcern website?

I’ve seen it, Carmen, I think it’s bollox!

good points and the details are more specific than somewhere else, thanks.

good points and the details are more specific than elsewhere, thanks.

- Murk

I thought it was going to be some boring old post, but it really compensated for my time. Nice compilation! Keep up the good work!

LOL @Jay! Damn right!

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when you put the sounds together that the animals make it says “bounty” boo oooo uuu nnn ttt eeee

we all know that already

Yes, @anfer. Check the date of this article and maybe have a look around @others, more recent.

Thanks for dropping by.

Oh, the nostalgia of the beginnings :) ) we used to be sooo clueless :)

I believe we still are in some parts =))

great post, thanks for sharing

Greetings, this is a truly absorbing web blog and I have cherished studying many from the content material and posts contained on the site, keep up the excellent work and I want to go through a great deal of a lot more stimulating articles in the future.

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