How Does YOUR Day Look in Brands?

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Category : Ad'Or, Interesting Facts

Haha! This post I read on this blog is really really interesting. Jane has really worked to obtain her daily brand interaction schedule and might I say she really did a great job! I understood perfectly what she does starting with 6:35 AM… woooot? That early? LOL!

As soon as I come back from Bucharest I am having my own Brand Timeline Portrait done!

BomChicka WhaWhaaaa!!!

4

Category : Ad'Or

Hello, again!

There are certain brands and campaigns that will always have a place on this site and one of those examples is the entire AXE series. In my opinion, there are really few things this brand makes that do not deserve being commented upon. Like this campaign below. It’s nothing new for the brand, but it sure is something the advertising industry has not seen before!

Let’s call it simple, by its name: BomChicka WhaWha! Cute, right? The clips are even better!


Hm, last one is just for entertainment! Auditions haha!

What I like most about this campaign and in general with all the AXE campaigns, is the humor and subtlety used. But I think particularly in this campaign which emphasizes the ability to promote a new “ingredient”, which in reality is nothing new. It is notable how a small detail (excellent odds), manages to introduce a powerful concept and associate it with the mark.

More importantly, if a campaign determines ordinary people to perform the basic script, for example, videos uploaded on YouTube after alluding to the trade and the main concept (BomChicka whawha – tube it yourself if you’re curious, some are really hilarious) – and I believe there are hundreds of them, if not thousands – then there’s no doubt the campaign is a success, won’t you agree?

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