CU’s A-LOC – Down the Honeycomb Hole and Back


Category : Uncategorized

LOCLevel of consciousness (LOC) is a measurement of a person’s arousability and responsiveness to stimuli from the environment.

ALOC - An altered level of consciousness can result from a variety of factors, including alterations in the chemical environment of the brain (e.g. exposure to poisons).wiki

Iamamiwhoami is all about levels. Whether we are talking about levels of the I (Identity in Iamamiwhoami), technical construction levels (mirror in mirror, picture in picture, cyclic development of events etc) or consciousness levels (Semiotics UnderCover), everything about iamamiwhoami can be reduced to one image: a constant journey into the deep levels of meaning.

This topic really is too complex and my intention is – for now – to explain the main male character’s behavior throughout the sequence of videos. So I shall restrain myself to making you look at things from the simple perspective of the Mandragora Officinarum effects upon the human mind.

Taking that into account, and the fact that we shall consider CU as being under the influence of the MO poison, look at his reactions from that point of view.

MO was used primarily as a treatment for infertility. That’s the first thing I stumbled upon when I first started reading about it. However, in the case of this campaign, infertility can be easily translated as lack of creativity. Now, thinking in terms of an artist’s desire to be reborn, re-birth is achieved first by discovering whatever resources lay deep down inside oneself and then by finding sources in the exterior. Therefore, it first takes a journey into one’s consciousness in order to release new creativity resources. And one should go as deep as the un-conscious. Check what the unconscious consists of in this image. Deep archetypal drives that we unconsciously try to actualize in life, self-actualization, universal meaning, gender roles, parental roles etc. They all sound familiar to me.


In my opinion, CU is taking this journey with the help of the MO poison.  And everything started with the B ‘brainstorming session’ for creativity (lol!). His only problem is his levels are altered.

There are six altered levels of consciousness and if you have the patience to have a look at this screencap, you would see each if them present in CU’s behavior.


CU’s manifestations and actions in the videos represent his conscious undergoing these stages.

(falling) Conscious: b
Confused: u-1, U-2
Delirious: u-2, Y
Somnolent: Y
Obtunded: Y
Stuporous: Y
Comatose: 20101104

He’s traveled deep down towards his death basically.Willingly. I mean check this:

Level of consciousness can be lowered when the brain receives insufficient oxygen (as occurs in hypoxia).

Anyway, this ALOC perspective could explain why we are constantly fed different, confusing levels of reality. Is it objective now? Oh, no, it’s a dream. Now it’s subjective and so on.

Looking at things from this perspective, the black cat is CU’s conscious, which accompanies him as he goes down within his self (as we go) and which bares the same signs of alteration. This could explain why the cat is not making the right noises. Think about it. B starts with a purring black cat, a sign that the conscious is slowly entering sleep. B ends with 6 cats, or so we think, because it’s actually one cat and what we see is a deja-vu, that is the moment in which the conscious literally begins its journey. A deja-vu is a shift, a sudden break of the ‘film’. It’s a departure from reality. Every video coming after that portrays a constant shifting conscious which, however, keeps its shape (the cat), the only transformation occurring in content (the weird animal noises). Somehow the conscious remains protected (look after me, I’ll look after you, as we go).

As we have noticed before, the cat always appears inside a room. Again, my initial hypothesis taken into consideration, every room represents CU’s mind. The transformations occurring in these rooms is also related to the process of alteration. The change in color and the white end is the perfect way of rendering the human mind completely influenced by the MO milk (poison).

O begins with the cat purring again, the plunge has begun and we’re entering the first altered room, a dark room in which the process of influence is just starting (see how the white substance slowly appears and ’something changed in you’), as the MO literally grows in CU’s mind and traps his heart in a fortress.

There’s no cat in u-1, just the sound of a whale and in the back of our mind, that’d be the cat still, his conscious in danger of being lost, screaming ‘I’m still here’ while CU undergoes his stage of lost, confusion, going towards hallucination in a fast pace. The conscious always wants to get to the surface. When we dream, it travels downwards, when we wake up, it glides back. u-2 finds CU delusional, no sign from his conscious around, a constant fear of not making it (to find what he’s been traveling for), but with the awareness of having to enter the labyrinth by himself, of having to keep going deeper into the maze.

N begins with a purring conscious which hasn’t stopped its journey (cat still makes funny noises). It seems to have found the place in which the thing it is after could be. The level of influence (the white around) is really increased, yet the cat appears at ease as it moves in the white paper room. We also meet another character, the dog, which, in my opinion, acts like a protective shield. The conscious never fully touches the poison, it has got the antidote for it. The dog seems immune, that’s why it could easily be sacrificed, if the case. The dog could also be the guardian of creativity itself. Hope I’m not going too far when I say that drugs actually enhance levels of creativity in artists. Anyway, from now on, the two remain together as they enter the final room, the white room in Y and, later on, in 20101104.

In Y, the conscious has made it and seems at ease, installed comfortable (even sits on the table), just waiting for something to be born. Meanwhile, CU’s senses are taken over and he enters the lower levels of his altered consciousness. His body is ready to let go, but not without a final strive, a final battle. The King is his final twitch. Too bad the influence is too heavy.

The traveling conscious has one purpose solely: to bring creativity to the surface. This is why, in 20101104 the cat leaves the room, leaves CU’s  mind and his body behind and follows the new product, accompanied by the dog. The door that will open in the next video will be the door which will lead the creative conscious back into reality.

Conclusion is: the success of a viral anything stands in creating confusion and maintaining a high level of AMBIGUITY. This, of course, is the reason for which so many interpretations are possible. Do I think that things can be as complex as I sometimes see them? YES! The creators of this campaign do follow a simple pattern, but the way in which they are doing it is waaaaay complex! Do I think it took them A LOT to even conceptualize the campaign? HELL YES! And yes, they did think about every object/material appearing in the videos: how it is placed, what it is made for etc etc etc, because it’s by their way of arranging images that they render meaning. They might not have hours of videos or tens of albums prepared, but they have  days of conceptualization brainstorming, hours of footage, hundreds of ideas, tens of people working on it. I believe in the ambiguous complexity of this project and in the initial intention of videos speaking MORE than they appear, because this is what art is all about.

Now, to whom it may concern, here’s a personal recommendation: Psyche and Substance: Essays on Homeopathy in the Light of Jungian Psychology, By Edward C. Whitmon, page 167. There aren’t more than 10 pages to read. The chapter is interesting because it analyzes the effects of the Mandragora substance upon one’s psyche.


- decoding iamamiwhoami – the beginnings

- A Closer Look To iamamiwhoami’s b Video

iamamiwhoami’s o video

- u-1

- u-2

- n from Nature/Natural

- T – back in the kingdom we were Kings and Queens

- And this is Y all that’s left is Hope

- Iamamiwhoami – 20101001 – Volunteer

- Iamamiwhoami – 20101104 – This is hot it goes

- Why Vanuatu?

- Identity in Iamamiwhoami

- An Archetypal and Mythological Approach to Iamamiwhoami

- Iamamiwhoami – The Book Of Changes – Hexagram Theory

- Iamamiwhoami – Semiotics UnderCover

iamamiwhoami – 20101001 Volunteer


Category : Entertainment

It pays off to be patient. We now have a confirmation that this website is real:


We now have confirmation that iamamiwhoami CARE about their fans.

Let me see now… I feel like I want to get deeper into this message.

All sentences are statements.

To whom it may concern.

Read about it here.

We need one volunteer.

We – To those who doubted this is one person project (Jonna Lee only), there it is!

- need – we don’t want, we need. That is this volunteer will be used for something, he/she will be an active participant.

- one – Not ‘a’ volunteer, but ‘one’. One as in number, and one as in referring to people on general. They don’t care if it’s a she or a he, clearly. They just want one.

- volunteer – That person should: a) be willing to participate, that is to be physically able to get into it. To have time resources, for instance. After that, maybe space resources too. Who knows. And b) should not expect any sort of material reward out of this. But I think that ‘willingness’ is implied more in the message.

We trust in you to find your representative.

- we trust in you – this is actually negative politeness. This actually places responsibility on you. It obliges you to raise up to the expectations. It subliminally forces you to comply and perform with complete awareness and in full responsibility.

- to find – this implies the suggestion of a selection process. That is don’t just pick somebody. Pick one for the right reasons.

- your representative – again, apart from making you feel you are a part of this, ensuring you will be represented as fans, this is still a way to place responsibility upon you. Don’t get me wrong, that’s not bad, it actually serves a purpose. Also, they use ‘your’, not ‘a’. This again makes your heart grow a little. Negative politeness, haha. You’re totally subdued!

Let us know your decision by 20101008.

- let us know - that’s great! It’s like ‘make contact with us’, you are allowed to do that now, you’re so allowed! They let us know that they are waiting for our decision before moving on.

- your decision – your responsibility, your choice, your decision, right?

Present it here with a full name, home adress and telephone number at 12 AM CET.

- I’m afraid that’s a misspell, huh? Adress? Happens, happens… ;)

- there, they give you the exact location and time of the ‘meeting’. Now, I have just one question: by 20101008 suggests indefinite time up to 20101008. That is we can make a choice today, or on the 7th. They give us time and they are aware we might be quarreling upon the decision, right? Yet, at 12 AM CET they want the answer. That is most definite!

- present it – that’s so order – like :) ) Present arms!!!! That’s prolly some sort of letting us know they still remain the artists and we are still their fans. Now, my theories:

  • 1. This is some sort of last minute marketing strategy to keep us all busy until the concert date. We all know how impatient people grow, we’ve seen it during this campaign, especially on the official YouTube channel.
  • 2. This is indeed another, more closer way to interact with their fans. They make us feel part of this even more, by letting us know we are being REPRESENTED. They chose ‘one’ and not ‘a’. Win-win strategy. They win some more fans, we win recognition as fans.
  • 3. This is a test. Remember all those matters of life the iamami videos link to. This might as well be a test to see whether we are able to choose someone without starting any conflicts. Again, they chose ‘one’, not ‘a’. One should mean something to us and, more important, we should ALL agree on that one. Right now, we seem quite peaceful and we sort of have our volunteer, as not too many names have arisen, but I hope the atmosphere will be the same on the 8th.

Any of these would make sense in the campaign, even the last one, lol! And the winner is… – drums drums drums – … TEHHILS!!!

Get ready to go muddy, buddy!!! Represent us well and keep us updated wink wink


- decoding iamamiwhoami – the beginnings

- A Closer Look To iamamiwhoami’s b Video

iamamiwhoami’s o video

- u-1

- u-2

- n from Nature/Natural

- T – back in the kingdom we were Kings and Queens

- And this is Y all that’s left is Hope

- Iamamiwhoami – The Book Of Changes – Hexagram Theory

- Iamamiwhoami – Semiotics UnderCover

- Iamamiwhoami – Media Coverage

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