ForsakenOrder

Hypothesis: Life with no sugar remains as sweet as always because the Coca-Cola Zero drink has the same delicious taste as a normal Coke, but zero sugar. Wheeheeeeyyyy!!!

A powerful reason to believe and some simple ad executions to demonstrate this hypothesis by exposing extremely simple situations. This is the way the Coca-Cola Zero promoters have succeeded to make their point and re-establish their brand by bringing something less (less sugar… NO sugar - an advantage actually), but keeping the same high leveled quality.

We all want MORE in this life, right? More money… more fun… more vacation days… more, more, more! (Ew… Now Britney’s Gimme more is banging in my head…). Well, not quite. Sometimes… a lot of times actually, less is more. Same thing with the Zero Coke. Zero is more! Just like in real life. But how about combining more with less? That would be the dream! No… that would be a successful advertising campaign!

How about more muscle mass with less to zero workout? There are ZERO calories in Coca-Cola Zero!

How about being able to go to the supermarket without running into your ex? I hate when that happens. Not that I’m not man enough to meet her, it’s just that it happens too often. I’d put a ZERO in front of that.

Speaking of supermarkets and super-enormous shops and malls… I’m talking about you, girls/women! How about huge shopping bags with ZERO gravity?

And here’s one for me: how about being able to wear different clothes every day without doing any laundry? YES, PLEASE!

Here’s one for all my fellow men: how about having a girlfriend (or more) with no drama? No drama queen. No drama anything. YES, I’M BEGGING YOU!

Here’s one for my mother too. Or my girlfriend. Or my sister. Or any woman in this world, because I’m not doing this anyway. How about dinner with no dishwashing after? Or breakfast…or lunch… AAAaaaaaahhhhh!

Last, but not least… something which is NOT for my mom, nor my sister, nor my girlfriend… Something which is just for me or any other man in this world: how about more action movies with less to ZERO romance?

That would be good. But it is little probable to be done, so I’d just have to have a Coca-Cola Zero instead every time I watch an action movie. At least I’d have the same Coca taste, but zero sugar…

Until next time!